Last updated: 2 October 2026 · Version: 1.1
This policy explains how long Zpark Pty Ltd (ABN 86 688 518 069), trading as WriteAuto, keeps your data, how you can delete it, and what happens when you do. It forms part of our Privacy Policy and Terms and Conditions, and is also our data deletion instructions page for users who sign in with Facebook or Google.
Disclaimer: Retention periods below are maximums for our live systems unless stated otherwise. We may keep data longer where required by law, to resolve disputes, to enforce our Terms, or to protect against fraud or security threats, and only for as long as that need lasts.
1. Principles
- We keep personal information only as long as we need it for the purposes in our Privacy Policy or as the law requires.
- When data is no longer needed, we delete it or de-identify it so it can no longer identify you.
- You can delete your Account and data at any time.
2. Retention schedule
| Data | Kept while | After Account deletion or end of purpose |
| Account information (name, email, hashed password, sign-in identifiers) | Your Account is active | Deleted within 30 days |
| Business and brand information (brand name, industry, audience, website, competitor URLs, logo, colours) | Your Account is active, or until you delete it | Deleted within 30 days |
| Connected platform credentials (for example, WordPress application passwords) | The connection is active | Deleted immediately when you disconnect the site or delete your Account |
| Generated content and research results | Your Account is active, or until you delete them | Deleted within 30 days |
| Team member invitations | Accepted, revoked or expired | Deleted within 30 days of expiry or revocation |
| Billing records (Stripe reference IDs, plan, invoices, transaction history) | Your Account is active | Kept for 7 years from the transaction for tax and accounting obligations |
| Support and complaint correspondence | Request is open | Up to 3 years after the last message |
| Application and security logs | Needed for security and troubleshooting | Up to 90 days |
| Error reports (if error monitoring is enabled) | Needed to fix errors | Up to 90 days |
| Database backups | Rolling backup window | Overwritten within 30 days |
| Marketing preferences and consent records | You are subscribed | Unsubscribe record kept so we do not email you again; consent evidence kept up to 2 years after withdrawal |
| Inactive free or unpaid Accounts | Up to 24 months without login | We may delete after 30 days’ email notice |
Disclaimer: Deleted data may remain in encrypted backups until they are overwritten in the normal backup cycle. Backup copies are not used for any purpose other than disaster recovery, and are deleted on schedule.
WordPress plugin data
| Data | Where it is kept | How long |
| Connection key | Your WordPress site; our database (encrypted) | Until you disconnect, generate a new key, uninstall the plugin, or delete the connection in WriteAuto |
| Site details and chosen author | Our database, with the site connection | Replaced each time the connection is checked; deleted with the connection |
| Category list and titles and links of your published posts | Not stored by us | Used only at the time of publishing |
| Post results (post ID, link, status, SEO fields set) | Our database, with the article | As long as the article is kept in WriteAuto |
| Plugin activity log | Your WordPress site only | Up to 90 days or 1,000 entries; removed when you uninstall the plugin |
| Plugin update check requests | Our server logs | Up to 90 days |
| Posts and SEO settings published to your site | Your WordPress site | Until you delete them; not removed by disconnecting, uninstalling or deleting your WriteAuto Account |
3. Data held by third-party providers
Some data is also processed by our service providers (listed in our Privacy Policy), who keep it under their own retention policies:
- Stripe keeps payment records as required by financial regulations and card network rules.
- AI providers may retain prompts and outputs for a limited period for abuse monitoring or legal compliance under their terms.
- Email providers keep delivery logs for a limited period.
- Google and Facebook keep information about your use of their sign-in under their own policies.
When you delete your Account, we delete the data we control and, where available, instruct our providers to delete it too.
Disclaimer: We cannot delete data held independently by third parties, such as Stripe, Google or Meta, and we are not responsible for their retention practices. You may contact them directly to exercise your rights.
4. How to delete your data
4.1 Delete individual items
You can delete individual brands, articles, posts, research results and connected sites from within the Service at any time.
4.2 Delete your Account
- Log in to WriteAuto.
- Cancel any active Subscription in the billing settings.
- Go to Account settings and choose Delete account.
- Confirm the deletion.
If you cannot access your Account, email [email protected] from your registered email address with the subject “Delete my data”. We may ask you to verify your identity.
4.3 Users who signed in with Facebook or Google
You can delete your WriteAuto data using the steps above, or by emailing [email protected] with the subject “Delete my data”. You can also remove WriteAuto’s access from your account: in Facebook, go to Settings and privacy → Settings → Apps and websites, select WriteAuto and remove it; in Google, go to myaccount.google.com → Security → Your connections to third-party apps and services. Removing access stops future sharing but does not by itself delete data we already hold, so please also request deletion.
4.4 What happens next
- We confirm your request by email within 5 business days.
- We complete deletion from live systems within 30 days and tell you when it is done.
- Your Subscription ends, and your data cannot be recovered after deletion.
- Content already published to your website or other platforms is not removed. You control those platforms and must delete it there.
Disclaimer: Account deletion is permanent. Export any content you want to keep before deleting. We are not liable for loss of content after a deletion you requested.
5. Exporting your data
Before deleting, you can copy or export your generated content from the Service. You may also request a copy of your personal information by emailing [email protected]. We will provide it in a commonly used, machine-readable format within 30 days.
6. When we may keep data after a deletion request
We may keep limited data after a deletion request where needed to:
- comply with tax, accounting or other legal obligations;
- establish, exercise or defend legal claims;
- investigate fraud, abuse or breaches of our Terms; or
- keep a suppression record so we do not contact you again.
We keep only the minimum necessary and delete it when the need ends.
7. Changes to this policy
We may update this policy from time to time. Material changes will be notified as set out in our Terms.
8. Contact
Data requests: [email protected] (subject “Delete my data” or “Privacy Request”)
Zpark Pty Ltd (trading as WriteAuto), ABN 86 688 518 069, Adelaide, South Australia, Australia.